General
This UX challenge focused on improving the first-time user experience of Bathbobber, an existing cold-water therapy product. The project analyzed how new users understand, set up, and interact with the system, and redesigned the onboarding flow to reduce confusion and create a smoother connection between the app, device, and first-use experience.
Contribution to PI&V
- The UX challenge made me more aware that UX in onboarding a new product shapes trust and readiness, not only usability.
- UX became more clearly a bridge between user perspective, technology, and stakeholder expectations.
Involved Expertise Areas
- U&S: first-time user journey analysis, onboarding pain-point identification, empathy-based UX framing
- C&A: onboarding flow redesign, information structuring, app-device touchpoint refinement