General
Worked as part of a business consultancy project for AI Athletes, an AI-supported coaching concept for individual athletes. Through competitor analysis, interviews with athletes and coaches, the Behaviour Change Wheel [2], and the Business Model Growth Map [1], the project reframed the product toward a lower-barrier service model for individual users in the Dutch market.
Contribution to PI&V
- By exploring a potentially viable commercial path for a new design concept, I began to understand how business can amplify and compound the impact of design over time.
- I came to understand that UX design should not only serve the individual user experience, but also help align products with a broader vision and business goals.
Involved Expertise Areas
- B&E: value proposition reframing, Business Model Growth Map, service modularization, market positioning
- U&S: athlete and coach interviews, COM-B analysis, Behaviour Change Wheel application
Links
More project details see Dribble
References
[1]: Meer, J. van der 2017. The Business Model Growth Map. Jen van der Meer.
[2]: Michie, S., van Stralen, M.M. and West, R. 2011. The behaviour change wheel: A new method for characterising and designing behaviour change interventions. Implementation Science. 6, 1 (Apr. 2011), 42. https://doi.org/10.1186/1748-5908-6-42